Brochure Design

I knew that the requirement was to do a corporate brochure, and most corporate brochures I found online involved dark colours and really simple font.

I wanted to step out of my comfort zone and think out of the box. I wanted a fun and inviting corporate brochure so instead of dark colours, i picked colour blocking colours together against a white background - lime green and purple. (more like Barney) HAHAHAHA oops :-b

I picked green because green symbolizes growth and self-reliance. For example, starting anew and being independant. Also, green is said to be the colour of prosperity and abundance, of finance and material wealth and relates to the business world.

Purple relates to imagination, which I believe involves opening our minds to see the big picture and trying to accomplish something in which you believe in. In other words, go big or go home.

The font in which I used were BOLD for the headers, because I wanted them to be eye-catching. The font written was also rather informal and "cute" since I did not want them to be boring to read after a while. I wanted the BCC of SP to have an inviting and welcoming feel. 

I thought that by adding a lot of photos was a great idea too, since it adds more life and colour to the brochure. :-)

The brochure took a lot of hard work and effort but it paid off and I'm so glad.